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The Latest Lexus Trademarks Point To Four New EV Concepts

As the Japan Mobility Show inches closer, commencing near the end of October, one car manufacturer is rumored to reveal a lineup of electric vehicle concepts. Lexus, headquartered in Japan’s manufacturing and shipping capital, teased an upcoming sleek vehicle shrouded in mystery ahead of the show. The automaker’s team confirmed in a press release that the showcase will include “the future of electrified vehicles and mobility experiences,” leaving many EV speculators satisfied.

An eagle-eyed user on the Lexus EV Forum also spotted that Lexus filed four separate vehicle trademarks through the European Union Intellectual Property Office (EUIPO). The names — LF-ZA, LF-ZC, LF-ZL, and LF-ZV — follow the common style of Lexus’ previous concept cars and further support the prospect that the brand has its sights set on electrification. Just two years ago, the LF-Z was shown as an EV SUV concept ahead of the manufacturer’s first electric vehicle release.

The potential showcase and eventual release of electric vehicles aligns with Lexus’ plans for a sustainably-centered future. Lexus has a 2050 benchmark to become carbon-neutral from the factory to fleet. This includes a new 2024 technical center in Shimoyama, Japan, and an electrified vehicle reminiscent of each Lexus model line by 2025. In the same year, the company aims to showcase a minimum of 10 BEVs, PHEVs, and hybrid models, according to the Lexus Sustainable Journey. The Japan Mobility Show may confirm the whispers of new Lexus EVs and be the next step in the brand’s electric future.

Information in this article has been secured from Lexus EV Forum, EUIPO, Lexus, Car and Driver, and the World Resources Institute.


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Lexus Could Add Four EVs To Its Alphabet of Vehicles

A front studio view of the BEV successor to the LFA

The LF-ZA, LF-ZC, LF-ZL, and LF-ZV vehicle names were registered in Europe on October 12, 2023, with the EUIPO. In July, trademark filings suggested a three-row EV Lexus was in the works as well. Lexus fans and gearheads suspect the four trademark registrations signal four models that will enter the electric vehicle marketplace in the near future. The timing would sync-up with Lexus’ commitment to introducing 10 semi- or fully-electric vehicles by 2025. With just a little over a year to flush out the concepts for 10 whole cars, the clock is ticking, and the auto world is watching.

Lexus-lovers were also tipped off at the title of the Japan Mobility Show. Lexus’ exhibit is titled “Pushing the Boundaries of the Electrified Experience.” The official press release mentioned that the showcase will include the company’s “next-generation battery electric vehicle (BEV) concept model lineup, with the aim of transforming into a BEV brand by 2035.” The wording, specifically the use of “lineup,” teases a whole range of opportunities and possible electric models. That lineup just might include the four vehicles registered.

Lexus went on to explain the exhibit, including its eco-friendly approach: “A sustainable vision for the ‘future of cars’ will be shown inside a booth featuring stunning traditional Japanese craftsmanship and exhibits highlighting electrification and AI technology used in next-generation BEVs.”


What The Lexus RZ EV Can Tell Us About The Future Of Lexus Electric SUVs

Learn about the Lexus RZ EV’s impact on the future of Lexus electric SUVs, as it sets new benchmarks in design, technology, and sustainability.

How The 2023 Lexus RZ Paved The Electric Path

2023 Lexus RZ 450e night

The EV speculation comes at an increasingly electric time when Lexus’ rivals are going green. Lexus isn’t brand new to the auto world, launching in 1989. However, the luxe car producer only just sped onto the electric vehicle scene. In accordance with the company’s sustainability strategy and timeline, Lexus released its first EV in 2021 to the Australian market. The 2023 version was the first to become widely available. Poised at a competitive starting price and offering bespoke stylistic options, the 2023 Lexus RZ was a safe choice for the brand’s starter EV SUV.

While the debut electric model was quick to hit 60 MPH for an SUV at 4.6 seconds and boasted a decent fuel economy ranking of 95 MPGe combined city and highway, it failed to wow in other categories. For example, the 196-mile range couldn’t keep pace with rivals like the Kia EV6 with over 100 miles more range. Power-wise, the car had relatively slim offerings for an SUV its size. The 308 horsepower and 320 pound-feet of torque may seem limited, but compared to the specs of similar all-electric SUVs like the Mercedes-Benz EQB, the EV SUV isn’t too far behind the times.

2023 Lexus RZ Specs


Dual Electric Motor


308 horsepower


320 pound-feet


196 miles

0-60 MPH

4.6 seconds

Top Speed

103 MPH

(Specs sourced from Lexus)

For a first-time try, the 2023 Lexus RZ wasn’t a bad entry into the world of EVs. However, as the range and industry-standard specs suggest, there is room for the Japanese brand to explore and push expectations with a whole electric lineup. With the news that by 2025 the company plans to pump out an electric version of each model line, there is ample opportunity to develop EV tech for everything from performance to city driving. An EV version of the TX 500h F Sport Performance SUV would mean balancing power and speed in an electric format while an all-electric ES would give the brand experience building electric sedans.

Related: ​​​​​​​Lexus RZ Concept: Preview Of Toyota’s Next Sports Car

The Perfect Time And Place For Electrification

2030 Lexus PHEV and BEV models

The four models were registered in Europe through the EUIPO, a market that makes perfect sense for a brand wanting to enter the booming electric vehicle market. The top four countries with the greatest portion of the electric vehicle market sales are European nations. Norway leads the pack with 80 percent of vehicles sold in 2022 registered as fully electric. Iceland, Sweden, and the Netherlands follow with percentages ranging from 40 to 24 percent of car sales being electric, according to the World Resources Institute. Sizable incentives, advanced technology, quick charging times, overall lower costs, grant infrastructure, and local government perks like free parking boosted the number of EVs on the road.

One of the major ways European countries skyrocketed their share of the EV market was by meeting the demands, addressing the concerns, and providing solutions to the obstacles of potential customers. One of the top complaints interested electric vehicle buyers bring up is a lack of charging infrastructure. While some newer electric models are breaking the limits of what was thought to be possible in terms of range, many models can’t make the distance. Norway heard those concerns and now boasts the highest number of public fast chargers per capita.

While the United States electric market continues to grow as more incentives roll out and infrastructure improves, Europe’s head start means a European launch for the future fleet of Lexus electric vehicles makes sense. Despite this, North America makes up the largest chunk of Lexus’ annual sales, with 332,000 cars sold in 2021 compared to 72,000 in Europe. China attributed for 227,000 vehicles sold, according to Lexus. In a positive outlook for Lexus’ future, the all-electric model and the brand’s fleet of hybrid models continue to increase in sales each year.

In 2021, 260,000 electrified cars were sold. This number is only anticipated to grow as the company announced in 2022 that the North Carolina production headquarters would be a focus of investment, according to a press release. Lexus will spend $3.8 billion to manufacture batteries for its hybrid and electric vehicles. The 2025 production plant, along with the 2024 Japanese technical center, is a stepping stone in the brand’s vision for an all-electric and carbon-neutral future. While everything is speculation now, customers won’t need to wait much longer for the swirls of gossip to be concrete.

This article was originally published by a www.topspeed.com . Read the Original article here. .

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